A new role for print

I just read this great thought by Pentagram about the future of print media and love it! I feel like things are finally sort of starting to come together in my head. Very exciting stuff. (Preorders for the iPad coming soon. I would be crazy to buy the first round, right? … right??)

New York Matrix

If digital magazines with rich, uncompromised, real-time content corner the market on delivering what you need to know right now, what’s the point of print? I think that the publications that end up enduring will be the ones that exploit what print alone can do. The best ones will be things that you want to save, not toss in the recycling bin. They’ll project a sense of craftsmanship and permanence. And each one should be an object that just feels terrific in your hand. If you’re spending most of your free-time holding an iPad, you just might welcome a change of pace.

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