2010: Year of the Media Rollar Coaster

Yikes! It change it is coming! Forbes says posted this this week: Web ads to get a 10% boost in 2010. For the first time advertisers will spend more on digital than print.

Oh, whoosh *wipes her forehead* – it goes onto say:

…As disrupting as this digital onslaught is to champions of print, the Outsell report has some surprising news for one old media category. Ad spending for magazines will rise this year by 1.9%, to $9.4 billion. That number reflects a spending boost of 4.2% for consumer titles and 1% for B2B. “Marketers are telling us they’re giving this print category some serious attention,”…

Uhh, the media roller coaster continues… Where we end up?

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